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"Water is the basis for life per se. We need water for our personal consumption, food production, and manufacture of nearly all goods required on a daily basis. Without an adequate water supply, our life would be unthinkable."
(SAM study: "Water - the market of the future" 2010)
Water will be a mega-trend in the coming years". "Whoever has water, has the power." These and similar titles have been seen on prestigious journals such as Fortune, which labelled water as the oil of the 21st century: "A gold mine for companies specializing in the cleaning of water."
In addition, global water resource management which has been in a critical state is expected to face more adversity yet in the coming years. Four main developments are evident here:
Every year, 400 - 500 billion USD are spent on provision, conditioning and purification of water, the demand such activities increasing steadily. Globally, residential water management accounts for 10% of water usage, agriculture for 70%, and industry for 20%.
All this requires sustained filtration for the future, like the sort offered by us.
From now on: Bloom